I just received my new business cards. I absolutely love this new design. It prominently features my monogram (from the top of this website) in gold foil along with a tagline on the front.
The other side of the card is dedicated to contact information. It has my name, email and website. Here's a photo that shows both sides of the card:
Someone asked me a little while ago if I could write a blog post about business cards, so here it is.
Here's the simple run-down on business cards. A disclaimer before we get into it - I'm not an expert. I have good taste and I know how I'd like to be perceived and I think I know how my clients think, but I am absolutely not an expert and authority on design or anything like this. I am a quite well informed person however, but I mostly trusted my gut instinct for this type of thing.
What does the business card look like?
Well, that comes down to a couple of things. Assuming that you are a magician, what sort of magician are you? (If you are not a magician, just substitute magician with whatever you are. I think this is applicable to a lot of people)
Who is your audience?
What does your graphic profile/package look like? Do you have a logo, a monogram, a font that you use in your marketing, do you have an aesthetic that is associated with you?
All of the above should inform your business card design. It should ideally be based on who you are and what you do, who you are marketing/selling to and what your profile looks like.
Someone who does kids parties is going to have a different business card approach than someone who does trade shows. Someone who does trade shows is going to have different approach than someone who is going for the high-end exclusive 'luxury entertainment' market segment.
I can't tell you how your business card should look - but think about the things I outlined above and they will inform the appearance of your card. Your card needs to communicate something.
Mine communicates someone with an identity tied to individualism rather than a company or a corporation, it communicates minimalism and exclusivity. This is quite consistent with what I am going for.
I wanted my business card to look and feel expensive. That's why I opted for the gold foil and to have it printed on thick paper stock of high quality, combined with the clean and minimalistic design. This helps solidify my image as a "serious "entertainer and it further communicates something about me and the sort of magic that I do.
What information is on the business card?
Contact information and your name. Those are seriously the most important things for me.
I prefer minimalism and I've always been fond of functional design. I offer a website and I offer an email address on my card - but you may have noticed I don't put my phone number on there. There are a couple of reasons for this. I didn't want to clutter the card with too much information. I didn't want to give my clients too many options, because, however counterintuitive it may seem, it actually makes it harder for them to take action. If they want to contact me - it's very simple. Go to the website or send an email.
The business cards are only going to end up in someone's hands if they get it from me or someone I trust to refer me - so if they specifically request a phone number, I am happy to provide one.
Another reason is that I like to have a written record of booking inquiries and requests. I also sometimes need to have a third party involved, like a booking agency or a manager. It is easier to do this via email, I simply forward the email to the appropriate person and they will deal with the customer reaching out to me for a booking inquiry.
Finally, I chose not to put my phone number on there because I don't want my personal phone number getting in the wrong hands. I don't want to get a whole bunch of unsolicited texts or calls from people. It's just a matter of privacy. I don't have a business phone and I don't have a full-time manager/agent whose phone number I can print on my business cards, so until I do, I'm just going to leave it off.
I also choose not to put "magician" or something like that on my business card. My logic and thinking behind it is that if I have to brand myself a magician on my business card, I'm probably not a very good magician. Or I am insecure about being remembered as a magician. And I also just never liked the sound of "magician".
Instead, I opted for the approach of having a simple tagline on the front along with my monogram to convey the fact that I provide entertainment. It's just a branding strategy and I think it works to my advantage.
Again, your approach and preferences will be different from mine, and the sort of information you provide on your business card is entirely up to you.
Business cards are an excellent opportunity to communicate who you are - because in meeting a potential client face to face they are a keepsake that they are going to be left with. A lot of magicians choose to do magic using their business cards as a prop. I am not against that at all - in fact it is a brilliant idea. You can incorporate an effect into your design, or simply leave a large enough blank space for the business card to be used for some sort of billet work or something along those lines. It's potentially a great way to make your card more memorable.
I consider myself quite charismatic and I'm pretty good at intelligently and convincingly talking about what I do and what makes me particularly good at what I do. My business card helps back that up instead of doing the talking and the communicating for me. My business card is subtle and understated, which I prefer, it complements my personality nicely.
A final question that may come up is where I got it made. I had mine printed with Moo, which I found to provide high quality products and great customer service. I've used them for a handful of years and been very happy with what they've printed for me. I designed the card myself in Photoshop - based on that incredible monogram that got designed for me earlier this year.
Hopefully after reading this post, you'll have learnt a couple of new things and maybe you're inspired to go design a new business card for yourself, or hire someone to design one for you. It should fit your personality and your approach to what you do. It should communicate something about you - but it shouldn't do all the talking. If you try to fit all the information on your business card, you're doing it wrong. A business card is a reminder to contact you, an invitation to start a dialogue, a key that unlocks more information about you. A business card alone won't make a sale - but it might just make a connection.
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If you have any questions, please do feel free to reach out to me.